This item digital play the interaction of technology culture and marketing by stephen kline paperback 2270 only 2 left in stock more on the way ships from and sold by amazoncom. To demonstrate that digital games are a commodity governed by the logic of post fordist capitalism the authors frame their study within a three circuit model of technology culture and marketing which they argue mutually constitutes the experience of interactive play p 60. Digital play suggests a future not of democratizing wired capitalism but instead of continuing tensions between access to and enclosure in technological innovation between inertia and diversity in popular culture markets and between commodification and free play in the cultural industries publisher description. Digital play offers a critical analysis of interactive media inspired by the work of raymond williams the book traces the development of video gaming from its humble origins in hacker circles to its current status as a 20 billion global cultural industry. Digital play the interaction of technology culture and marketing mcgill queens university press x 386 8000 2995 actually what drew me to this book was the subtitle as it struck me as a tremendously important issue
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